FullContact

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FullContact is an identity resolution leader, empowering businesses to connect and enrich fragmented customer data for a complete, actionable view of individuals. FullContact delivers the capabilities needed to create tailored customer experiences, improve ad targeting along with measurement, unifying data and applying insights in the moments that matter. FullContact connects organizations to the complete, accurate, and recognized view of their customers. This enables businesses to enrich their customer data, apply actionable insights at crucial moments, enhance ad targeting, improve identity verification, and ultimately foster smarter, more personalized connections, all while prioritizing data privacy and security.

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100B Identity Observations

100 billion identity fragments and linkages processed

248MM People

248 Million U.S. Whole Person Profiles

30MM+ Updates Per Day

Over 30 million updates to identity linkages every day

Recent News

Consumer Affairs  
Nostalgia and viral trends are influencing purchases. RetailMeNot surveyed 1,169 U.S. adults and found that 40% of shoppers say nostalgic or viral holiday trends are helping to shape their buying decisions this year. This change in shopping behavior shows this is more than just some clever inspiration on your feeds, consumers are actually starting to buy this stuff in record numbers. 58% of Millennials have purchased (or plan to purchase) based on these cozy nostalgic trends. Among Gen Z, RetailMeNot found 37% are buying based on these trends, while 35% are simply saving ideas and building dream d茅cor boards.
Fierce Network  
Fixed wireless access (FWA) speeds for major operators declined across the board during the second and third quarters of 2025, according to a new Ookla report. But how much of that is seasonal or due to network congestion is tough to say. T-Mobile, which boasts the fastest average FWA speed, saw its median downlink dip from 221.65 Mbps in Q1 2025 to 209.06 Mbps in Q3 2025. Still, the latter is roughly double that of AT&T, Ookla noted, as AT&T鈥檚 median download speed dropped from 114.34 Mbps to 104.363 Mbps in the same period. Verizon FWA meanwhile declined from 167.30 Mbps to 137.81 Mbps.
New York Times  
鈥淐onsumers have faced several years of rising costs, and what we鈥檙e seeing now is resilience turning into strategy,鈥 said Magali Darling, the chief commercial officer at RetailMeNot, a company that offers discount coupons and cash-back options on some purchases. 鈥淚t鈥檚 a long-term shift in how consumers approach spending, with a stronger focus on making every dollar work harder.鈥 At RetailMeNot, account registrations this year through November jumped 22 percent from the same period in 2024.
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