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theSkimm helps women live smarter.

As women’s lives and the larger world become ever more complex, theSkimm provides the information, tools, and services women need to confidently make the decisions that are right for her. Since defining the newsletter category over a decade ago, theSkimm has become a trusted and beloved source of information and support for its audience of millions by seamlessly integrating into their existing routines, fundamentally changing the way they engage with content and make decisions. Today, theSkimm ecosystem includes the Daily Skimm, Daily Skimm: Weekend, Skimm Well, Skimm Money, Skimm Sports, and Skimm Shopping newsletters; the “9 to 5ish” and “Well Played” podcasts, and Skimm+, a premium subscription offering.

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16MM+ Audience Across Platforms

Audience of over 16 million across platforms

1MM Super Users

Most highly engaged users who activate regularly within theSkimm's ecosystem

5MM Newsletter Subscribers

5 million Daily Skimm newsletter subscribers

Recent News

Consumer Affairs 12/16/2025

Nostalgia and viral trends are influencing purchases. RetailMeNot surveyed 1,169 U.S. adults and found that 40% of shoppers say nostalgic or viral holiday trends are helping to shape their buying decisions this year. This change in shopping behavior shows this is more than just some clever inspiration on your feeds, consumers are actually starting to buy this stuff in record numbers. 58% of Millennials have purchased (or plan to purchase) based on these cozy nostalgic trends. Among Gen Z, RetailMeNot found 37% are buying based on these trends, while 35% are simply saving ideas and building dream décor boards.

Fierce Network 12/16/2025

Fixed wireless access (FWA) speeds for major operators declined across the board during the second and third quarters of 2025, according to a new Ookla report. But how much of that is seasonal or due to network congestion is tough to say. T-Mobile, which boasts the fastest average FWA speed, saw its median downlink dip from 221.65 Mbps in Q1 2025 to 209.06 Mbps in Q3 2025. Still, the latter is roughly double that of AT&T, Ookla noted, as AT&T’s median download speed dropped from 114.34 Mbps to 104.363 Mbps in the same period. Verizon FWA meanwhile declined from 167.30 Mbps to 137.81 Mbps.

New York Times 12/3/2025

“Consumers have faced several years of rising costs, and what we’re seeing now is resilience turning into strategy,” said Magali Darling, the chief commercial officer at RetailMeNot, a company that offers discount coupons and cash-back options on some purchases. “It’s a long-term shift in how consumers approach spending, with a stronger focus on making every dollar work harder.” At RetailMeNot, account registrations this year through November jumped 22 percent from the same period in 2024.

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